Our Story

Simple Matters is a mobile technology company founded by technology strategist Marc Guren and inventor Bob Olodort in Santa Monica, California in 2012. The company creates and brings to market new product categories, which bring simple and elegant solutions to everyday problems. Our goal is to keep things simple because “simple matters.”

We have assembled a team of world-class product developers, each with decades of experience bringing high quality products like Ditto to market. Our development and manufacturing team consists of some of the most experienced and successful individuals and companies in the consumer electronics industry.


World Class Team

Marc Guren
Co-Founder & Manager (CEO)

He taps into his over 30 years of experience as a technology industry investor and entrepreneur developing, financing, producing and marketing technology. Marc has worked side-by-side with Simple Matters co-founder Bob Olodort on several ventures over the past 25 years. Marc leads the strategy, finances and operations of the Company.

A graduate of Harvard College and Harvard Law School, Marc practiced high-tech and intellectual property law with Arnold & Porter, afterwards co-authoring a two volume legal treatise on “Computer Software Protection Law.” He then moved into the business world, serving as a Vice President with Roy Disney’s Shamrock Holdings, Inc., where he was, among other things, involved with the acquisition, operation and expansion of a leading consumer entertainment software retailer. He later worked as a Senior Vice President with media and information service company Kagan World Media on developing and divesting media properties, including a software search company to AOL.

Marc has been a long-time advisor to and an investor in various tech, information service, software, financial and health related firms, providing financing, planning and strategic assistance. He evaluated and negotiated numerous investment and acquisition opportunities, as well as identified and negotiated strategic partnerships and licensing arrangements with leading technology companies. He has taken active roles in the operations of these businesses. Marc has also held positions with several leading investment groups and has been active in Tech Coast Angels, the country’s largest angel investment network.

Neal Pecchenino
Director of Products & Operations

Neal Pecchenino is an accomplished marketer and inventor who has found a home with Simple Matters as the Director of Product and Operations. Neal’s role extends across all major business functions but primarily focuses on developing, marketing and supporting Ditto and other forthcoming products. He shares the founders’ passion for designing and marketing technology products that improve and simplify daily life.

While pursuing a degree in business administration at the University of Southern California, Neal specified, manufactured, and marketed a new LED lighting solution. It was during this time that he fully self-funded and launched his own company, AmbiConda, which distributes his lights through regional and national partners. His professional lighting installations can be seen in a number of well-known bars and restaurants throughout the greater Los Angeles area as well as Las Vegas Nevada.

Neal also served as a Global Product Manager with Belkin international for 16 months, where he managed the company’s Active Product category. In his time with Belkin, Neal lead a number of successful product launches securing and maintaining over 70% market share in the category. His efforts are reflected on the entire Belkin armband line today having contributed greatly to the design, manufacturing strategy, and distribution channel management.

Bob Olodort
Co-Founder (ret)

He leverages his over 30 years of experience as an inventor and entrepreneur to establish the company’s mission to create and bring to market new categories of products that are simple yet compelling solutions to everyday problems.

Bob has worked with companies such as Samsung, HP, Sony, Motorola, Seiko, Dell, Palm and Targus. His notable inventions include the first computer label printer, the first folding computer keyboard, and Samsung’s UpStage music phone, sold in the U.S. by Sprint. Bob also co-founded Think Outside, which engineered and manufactured the “Stowaway” folding keyboard.

The Stowaway keyboard is in the permanent collection of the Museum of Modern Art and three of Bob’s inventions have sold tens of millions of units with sales of hundreds of millions of dollars. Bob was named the Ernst & Young Entrepreneur of the Year in 2001 and holds dozens of U.S. and foreign utility and design patents.

He left the company after the successful launch of Ditto

Arturo Meuniot
Chief Mechanical Engineer

Arturo is a founding partner at Alloy Product Development, a company providing mechanical engineering services to the consumer electronics, household goods, professional equipment, and medical industries. Alloy has helped several high profile clients produce class-leading products, including Beats’ Studio Wireless headphones and Jawbone’s new ERA headset.

Arturo received a bachelor’s degree in mechanical engineering from Stanford University in 1995. He spent 5 years at Function Engineering, gaining experience in the toy, medical, computer, and consumer electronics industries. In 2001, he left Function to work as an independent contractor and eventually forming a small 3-person engineering consultancy. In October of 2008, Arturo partnered with Chris Fruhauf to form Alloy Product Development.

Arturo believes in applying creativity, focus, discipline and engineering principles in the quest for simplicity on the far side of complexity.

Fred Bould
Industrial Designer

Born in Pittsburgh, Pennsylvania in 1964. He studied design at Carnegie Mellon University (BFA ’87) and, following three years with some of London’s leading industrial design studios, completed his product design engineering master’s degree at Stanford University (MS ’95). Bould then established his own Silicon Valley practice to pursue a range of collaborative design opportunities. His work for companies like GoPro, Nest Labs and Roku has been recognized internationally by the Industrial Design Excellence Awards, London Design Museum Design of the Year nomination, Cooper Hewitt Permanent Collection, D&AD Awards Red Dot Awards and Permanent Collection San Francisco Museum of Modern Art. His studio’s work is noted for its powerful simplicity, elegance and depth.




Frank Dunn
Chief Electronics Engineer & Firmware

Team leader for the five person team that developed the hardware and firmware for Ditto. His team has over 60 combined years of experience developing digital wireless products and over 100 combined years of developing digital consumer technology products. Clients include Siemens Mobile, Plantronics and Motorola.






Phil Baker
Strategic Advisor

He has 40 years of experience in all facets of product development, including invention, design, engineering, industrial design, marketing, manufacturing and distribution. He has been responsible for more than 80 products spanning the category of consumer electronics, including computers, accessories, mobile devices, printers, cameras, eReaders, home appliances, music players, headphones, and more.

Phil has played key roles in developing the innovative flag-ship technologies and products of many leading companies. He developed and implemented product, manufacturng and/or market development strategies for Pono Music, Apple Computer, Seiko, Polaroid, Polycom, Proxima, Think Outside and others.

Currently, Phil writes the “On Technology” column for the San Diego Daily Transcript and maintains a blog, which feature product reviews, the latest gadgets, travel tech and commentary. Baker is the author of “From Concept to Consumer”.


Franz Krachtus
Graphic Designer, Photographer

Once named one of the Top 40 Entrepreneurs Under 40 by Entrepreneur Magazine, Franz Krachtus, whose company is Hollywood Pixels, is a widely respected graphic designer and photographer. He has helped launch numerous products and services and is the co-creator of the nation’s first cross-carrier wireless text messaging and broadcasting platform as well as the The Super Cantenna, a revolutionary WiFi antenna. Franz is also currently providing his creative services to Neil Young’s Pono Music Player as part of the extended team.





Ray Oliver
Manufacturing Engineer

Co-founder of Zao Tech, a company that has been supporting companies creating products in Greater China since 2003. Today, Zao Tech supports its clients in all phases of manufacturing as well as mentoring startups in business planning and general operations beyond manufacturing.

Ray’s involvement in tooling and the processing of metal and plastic materials started 40 plus years ago as an apprentice toolmaker. During this time, he has helped designers push the boundaries of tooling, materials, and processing to enhance part & product designs.

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